Music / First LookEMA meets a robot doppelganger in ‘3Jane’The noise-pop artist is haunted by drones and a threatening blonde robot in her strange and beautiful new videoShareLink copied ✔️November 25, 2014MusicFirst LookTextJazz Monroe In the creepy video for The Future's Void centrepiece ballad “3Jane”, Erika M. Anderson and director Y2K explore the splintered selves of our internet age. Watched over by her bleach-blonde doppelganger, played by Natalia Selevanova, the singer reclines poolside amid the messy extravagance, unfazed by surveillance drones and her silent stalker. “Our physical resemblance is uncanny but not exact,” Anderson half-explains of the dual character. “Does she protect me or mock me? Is she my jailer or my servant? What does she desire?” It's typically layered, too, and EMA’s gift is to extend her shattered identity complex to victims of “disassociation” everywhere: lines like “I’ve seen my face and I don’t recognise the person that I feel inside” reach out on all levels. Director Y2K explains further: “Somewhere between the prediction of a fully realized human-android and the watchful eye of surveillance technology, lies a conception of the reality we intended to create in “3Jane”. Depicted therein are the dichotomies between the persona of the artist and her branded image, the human and the automata, the watched and the watcher, the real versus the ideal, and the merger of these dualities. Presented is a dream-like narrative scenario that touches on the inevitable union of humanity and technology. The concept for “3Jane” is part of a larger narrative we’re currently developing in a feature film titled Uncanny Valley.” Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREKim Gordon selects: What to listen to, watch and read7 of beabadoobee’s greatest collabsPhotos from the Universal Music’s BRIT Awards afterparty in ManchesterPrecious Renee Tucker, the Solange-approved pianist going viral on TikTokK-pop disruptor Effie: ‘Conservatives usually hate my music’ On the funk line: 7 young Brazilians speak on the future of baile funk Tems knows the true secret to happiness2hollis is worried about secret cameras in hotel roomsCobrah’s dream night out involves tequila, candy and raving with aliensbeabadoobee used to have a secret Zayn Malik fan accountLil Uzi Vert has new plans for his $24m diamondAss, miso soup and furries: beabadoobee’s 5 most chaotic online momentsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy