MusicFirst LookEMA meets a robot doppelganger in ‘3Jane’The noise-pop artist is haunted by drones and a threatening blonde robot in her strange and beautiful new videoShareLink copied ✔️November 25, 2014MusicFirst LookTextJazz Monroe In the creepy video for The Future's Void centrepiece ballad “3Jane”, Erika M. Anderson and director Y2K explore the splintered selves of our internet age. Watched over by her bleach-blonde doppelganger, played by Natalia Selevanova, the singer reclines poolside amid the messy extravagance, unfazed by surveillance drones and her silent stalker. “Our physical resemblance is uncanny but not exact,” Anderson half-explains of the dual character. “Does she protect me or mock me? Is she my jailer or my servant? What does she desire?” It's typically layered, too, and EMA’s gift is to extend her shattered identity complex to victims of “disassociation” everywhere: lines like “I’ve seen my face and I don’t recognise the person that I feel inside” reach out on all levels. Director Y2K explains further: “Somewhere between the prediction of a fully realized human-android and the watchful eye of surveillance technology, lies a conception of the reality we intended to create in “3Jane”. Depicted therein are the dichotomies between the persona of the artist and her branded image, the human and the automata, the watched and the watcher, the real versus the ideal, and the merger of these dualities. Presented is a dream-like narrative scenario that touches on the inevitable union of humanity and technology. The concept for “3Jane” is part of a larger narrative we’re currently developing in a feature film titled Uncanny Valley.” Expand your creative community and connect with 15,000 creatives from around the world.READ MORETheodora answers the dA-Zed quizDHLSigrid’s guide to NorwayNaleyByNature answers the dA-Zed quizThe 30 best K-pop tracks of 2025‘UK Ug’: How Gen Z Brits reinvented rap in 2025 How a century-old Danish brand became pop culture’s favourite sound systemDHLInside singer Sigrid’s intimate walks through nature with her fans ‘The unknown is exciting’: Why Gorillaz’ upcoming album is all about deathThe 20 best tracks of 2025, rankedThe 20 best albums of 2025, rankedThe renaissance of Zara Larsson: ‘I’m out of the Khia Asylum’The 10 best music videos of 2025, ranked