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A$AP Rocky Multiply music video
A$AP Rocky in "Multiply"

A$AP Rocky throws shade at Hood By Air in ‘Multiply’

The one-time model for the label raps ‘HBA shit is weak, you can keep that’ in his new track

A$AP Rocky debuted his new track "Multiply" today, along with a go-hard music video that sees him and the rest of A$AP Mob running riot through New York and playing tough in front of technicolour screens. One of the more interesting things about A$AP's latest? It looks like his days of Hood By Air shoutouts are done. 

One of the lines in "Multiply" is "HBA shit is weak, you can keep that". In case you didn't get the memo, he raps it twice in front of a giant screen that flashes a big red cancel sign over the Hood By Air logo. It's a U-turn from his days of showing love to HBA in songs like "Bath Salt" ("I'm a stunna / Hood by Air for the summer"); at one point, A$AP was so closely associated with the label that he actually closed their AW13 show last year.

But Hood By Air isn't the only label A$AP is firing shots at. Virgil Abloh's fashion line BEEN TRILL gets blasted with the line "I ain't really fuckin' with that BEEN TRILL / Swear them niggas booty like Tip Drill / Nah I ain't really into throwin' shots / But these mothafuckas better give me my props". 

The only brands the one-time Fashion Killa isn't mad at? Balmain and Margiela. Maybe it's a sign A$AP's love affair with streetwear is well and truly over. 

Watch "Multiply" below: