Break the rules with this month's finest, feat 90s teen-movie enthusiast Charli XCX and Grimes' fish-eye fluoro rave
PERFUME GENIUS – "QUEEN"
Mike Hadreas (aka Perfume Genius) was inspired to write “Queen” by years of emotional turmoil caused by people backing away as he walked down the street. Featuring piglets, genuinely terrifying king prawns, and a killer selection of outfits, the SSION-directed video celebrates the bittersweet triumph of throwing it all back in your aggressors’ faces – whilst simultaneously no longer giving a fuck – beautifully.
GRIMES – "GO" (FEAT BLOOD DIAMONDS)
For Grimes' summer jam, director duo Roco-Prime (Claire and Mac Boucher) take us into an IRL wasteland, with fish-eye glimpses into a banging fluoro-rave. Apparently it was based on the seven circles of hell from Dante's Inferno, hinting at an internal future.
GWILYM GOLD - "MUSCLE"
Gwilym Gold collaborates with multi-media artist Eddie Peake on the visual for his ethereal one-off single "Muscle". The captivating film features dancer Fernanda Muroz-Newsome as its central nude focus in what looks like an empty office space. Bizarre and captivating.
The emotion in Robyn's belting close-up would have held our attention for the full seven minutes – but instead director Max Vitali stepped in to create a rotating, iridescent canvas, where the artists meditate before plunging into an outer-but-inner-body nether-land. Shot using an innovative “spider" camera, you can check out the behind the scenes here.
ZOLA JESUS - "DANGEROUS DAYS"
For the lead track from Taiga, Nika Roza Danilova is shrouded in a goat cape previously worn by Marina Abramovic as the Pacific Northwest dazzles in the background. It's an anthemic, synth-led pop song which entreats us to pay greater attention to our relationships with both the natural and digital worlds – for it, she appears rendered in CGI, before the breathtaking landscapes emerge once again.
Director Oli Groulx teases out tension from the Leeds three-piece with this slow-motion montage of humans and animals in opposing pairings. Contemporary is pitched against pre-historic, colourful goes vs monochromatic. But it’s the tender portraits of the windswept nude leads in both versions that really beguile.
CHARLI XCX - "BREAK THE RULES"
Rose McGowan makes a guest appearance in Charli's poppy, punky video which pays tribute to her 90s teen classic Jawbreaker. From the school bus to the vintage emporium, the high school tropes are all here – and while Charli's brand of misbehaving won't actually damage anyone, its infectious light-heartedness feels refreshing compared to all the pop videos of late that have seemed so desperate to shock.
RL GRIME - "CORE"
David Rudnick & Daniel Swan conjure a mesmerising video game world to accompany the first single from the WeDiDIt producer’s debut LP. A fun, if doomed, CGI land which glitches in time to the grime-coated bass and moody synth.
TELEMAN - "SKELETON DANCE"
Basic animation is used to delightful effect in the London indie-pop trio's latest. Under the direction of the band’s keyboardist Jonny Sanders, band members twirl on raspberries and a dove morphs into a circle in a sweet series of muted-palette set-ups.