Like a lot of great pop songs, Röyksopp and Robyn's "Do It Again" seems effortless, as if catapulted from the minds of its creators at some point between the second and third vodka and coke. The story of its inception stands up – the three friends were inspired during a night out in Bergen to rekindle their working relationship, leading to this summer's mini-album and tour. So the highly-wrought video seems like a curveball – a hard-to-grasp cinematic six minutes, where Röyksopp are among the insurgents at a remote castle, facing violence with joy and lust. Rebellion comes in abandon, as a couple urgently strips each other's clothes off, an injured female falteringly finds her feet, and a rope-bound Robyn yells the words of the song's title.
An extended version of "Do It Again" was mixed especially for the treatment, says director Martin De Thurah, who previously directed Röyksopp's "What Else Is There" as well as videos for Fever Ray and Kanye West. "The video was filmed over three days in four Mexican states – Mexico City, Vera Cruz, Puebla and Hidalgo." he explains. "The stories we worked on and the world we created was much more interesting and captivating than just to focus on (the artists') performance. I worked with the idea of 'what is our heart's desire?' – and I realised that no one in the world truly gets to live out their passions. We are all under some construct, whether you're an atheist living in Denmark or a gay person in Russia."