MusicFirst LookThe Embassy – “I-D"Exclusive: The Swedish Balearic heroes follow a trail of blood in their oddball new videoShareLink copied ✔️November 14, 2013MusicFirst LookTextParker Bruce The Embassy's new video for "ID," which Ty Olson directed, is almost Viking-themed with a shot of a great sword starting it all off and then a trail of blood that Torbjörn Håkansson follows through the verdant woods. The other (and best) part of it all involves Fredrik Lindson sitting in a chair in the middle of a sage-colored mossy field singing as Håkansson dances, bounding to and fro, with his back to a mirror to the dallying, trilling flutter of the song. Even heavy topics need dance breaks (see American Horror Story last season), and for good measure we get The Embassy dance-swaying amongst an array of colorful lights (and also some intense action about Lindson's fate in the forest). While it's described on YouTube as: "THE DECLINE AND FALL OF EMBASSY?" this is hardly the case. "ID" comes from The Embassy's album "Sweet Sensation" which International put out earlier this year. As the track goes, "better die on your feet / Than live on your knees". Preach. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREIs AI really the future of music?The KPop Demon Hunters directors on fan theories and a potential sequelFashion is filthier than ever at the Barbican’s Dirty Looksplaybody: The club night bringing connection back to the dancefloorAn interview with IC3PEAK, the band Putin couldn’t silenceFrost Children answer the dA-Zed quizThe 5 best features from PinkPantheress’ new remix albumMoses Ideka is making pagan synth-folk from the heart of south LondonBehind-the-scenes at Oklou and FKA twigs’ new video shootBjörk calls for the release of musician ‘kidnapped’ by Israeli authorities‘Her dumbest album yet’: Are Swifties turning on Taylor Swift?IB Kamara on branching out into music