Music / First LookRuby Goe – "A Light"Exclusive: The brooding, graphic new video from Hackney's alt-pop heorineShareLink copied ✔️September 13, 2013MusicFirst LookTextOwen Myers Hackney-based alt-pop singer Ruby Goe is refracted hall-of-mirrors style and overlaid with camcorder FX in her noirish new video, premiered today on Dazed. The dancefloor-ready "A Light" is her first new solo material since last year's "Sq1", with powerful, hopeful vocals and just a lil' EDM kick. The monochrome kaleidoscopic video is directed by Geo Designs, who has previously created graphic artwork for the likes of 2 Chainz and Travi$ Scott. Stream the video above, and read our interview with Goe from the August 2012 issue here Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWatch: Lil Uzi Vert doesn’t believe we’re in realityWatch: beabadoobee on AI slop, the Gen Z stare and Zayn Malik GucciEsDeeKid, Fakemink and more shut down Gucci’s AW26 afterpartyAss, miso soup and furries: beabadoobee’s 5 most chaotic online momentsbeabadoobee: ‘You’ve got to embrace the fuck-ups and the failures’ Antonio MarrasAntonio Marras wants us to stop and smell the roses for AW26The most revealing lyrics on Harry Styles’ new albumThe rise of EsDeeKid in 5 tracksWatch: Oklou on favourite films, parenthood, and how to say her nameA starter pack guide to the lore of 2hollis‘The internet was a bad parent to me’: 2hollis and Arca in conversation6 times Lil Uzi Vert pushed rap forwardEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy