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No game plan for Gameboy/Gamegirl

Trip hop songstress Jess Hopcraft admits, after a world tour, her band may have already peaked, but that won‘t stop them continuing to spread “the international language of party”.

Jess Hopcraft, one fraction of electro hip-hop white trash gangsters Gamegirl/Gamegirl, is defiantly frank, endearingly so. Her bluntly-apt perceptions of life resonate as wise justifications of her role in a cut-throat industry, rather than bitter tidbits of vocational diarrhoea: “We’re referred to as remixers though we've only done one remix [a very good re-imaging of The Glimmers] which wasn’t even recorded, just performed live,” she muses with great delight, sumptuous Butterkist lips making a lasting contribution to editorial records. So would DJs be a better moniker, or another albatross around their neck? “Tranter is a DJ but Katy and I, although we have DJed in the past, are not at the moment "DJ's". We are working on getting better at that though. It can only help. There are so few female DJ's in OZ, I think we could totally work that angle.”
Their sound is unique but, as Hopcraft is aware albeit ardently nonplussed, maybe not built for longevity. It’s Coochie club. It's electro hip-hop. It’s danceable. It’s plonky-tonk Gravy Train... “Well that to me that’s a compliment of the highest order. [Gravy Train] are amazing. We have maybe a heavier hip hop influence but we're MTV generation, yo! We can't help it so we embrace it,” she hollers, a white Missy Elliott-meets-Princess Superstar teeth-sucking enunciating the end of a very Generation-X sentiment. She belongs in the crowd of Trisha, no doubt. “I got the sweaty wet, yeah I got your dirty damp,” her sophomoric single rings out. Not necessarily the flesh and bones of timeless penmanship, but Hopcraft makes no pretences of expecting a critically lauded tenure. “Well, we did an overseas tour and that was a peak for us for sure, but I think when we release new stuff and we evolve we'll reach different heights - whether as successful or not. We started playing big festivals only a year into our existence, so we've been lucky from the start. We understand our style may be fleeting, but that's why you have to peak fast ‘cos the opportunity to peak may not come again. Quite frankly being in Dazed Digital is pretty much the peak for me. Totally. I said peak a lot.”
Though it’s not all teardrops on the dance floor - just because multi-platinum status and billboard laudery will not necessarily be a constant bedfellow, it doesn’t mean Hopcraft and her band of school friends and “Self-proclaimed nerds” can’t have a good time whilst they're at it. “We just want people to have fun. We make party tunes. We take the logistics of being in a band seriously but that's it. If you're not having fun, then who is? We figure the crowd vibes off something more when they feel like we're all just having a gooood time too. Our video's are hilarious. We work with the fabulous boys from Moopjaw and they know how to put together a rad video.”
I play Sweaty Wet Dirty Damp at a gig and the crowd goes MAD. Hopcraft isn’t surprised. “Yeah the kids that stand back judging us and our lack of musical talent can go suck. We totally just want kids to dance. That's what it's all about. Life wasn't meant for sulking in a corner in a hooded leather jacket. It's about dancing like crazy in a freakin' colourful bomber. So we're glad we can reach dancefloors around the world.” Scallies, townies, trendies, indie kids, dance club kids, they’re all partying like it’s 1999. They seem to have an audience that transcends boundaries... “Well I guess it's the international language of party, kids uniting on the dancefloor. We are just happy to be providing part of the soundtrack for it, for however long that may be.”
The Gameboy/Gamegirl Golden Ghetto Sex EP is released digitally now on the Sweat it Out label, and an as-yet untitled album is due mid 2009.