When Harry Met SallyLife & Culture / NewsLife & Culture / News75 per cent of people prefer brains over beautyThe new survey also found that bookish people are more likely to be in happy relationships than those who read five books or fewer in a yearShareLink copied ✔️August 5, 2025August 5, 2025TextSerena Smith A new survey has found that three-quarters of people say they’d rather date someone well-read than someone physically attractive. Over 2,000 people participated in the survey conducted by Headway, a book summary app. The research also found that 24 per cent of participants would instantly swipe right on a person’s dating profile if they included a photo of themselves reading, with a further 51 per cent claiming they would swipe right if they approved of the choice of book. A majority of 58 per cent say they would never date someone who didn’t read, with 1 in 7 describing it as a “dealbreaker”. Evidently, people are conscious of the fact that being well-read can be a turn-on, with 1 in 3 daters saying they’ve pretended to like a book just to impress a potential partner. Relatedly, 1 in 4 have lied about reading popular self-help books. The vast majority of people (74 per cent) would happily skip a crowded bar and head to a bookshop for a romantic first date. The survey also suggested that there’s a correlation between being bookish and being in a happy relationship: among those who read 11 or more books each year, 51 per cent say they’re in a happy relationship, compared to just 44 per cent of those who rarely read. Similarly, 27 per cent of those who read 11 or more books each year say they’re doing well financially, compared to just 13 per cent of those who read less than six. In addition, 72 per cent of people who consume more than 21 books each year say they feel as though they’re making progress in their career, compared to just 59 per cent of those who read five or fewer. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREYoung people are leading a snail mail revival‘Misogyny by design’: Is it possible to escape getting ‘undressed’ by AI?Björk slams Trump, Denmark and colonialismA list of very serious pop culture predictions for 2026Our most-read sex and relationships stories of 2025The 21st Century: Q1 Review2025 was the year of the Gen Z uprisingThe 12 most anticipated novels of 2026 More and more men want to be pegged, according to FeeldBetween slop and enshittification, 2025 saw the internet implode5 Amish youth on what people get wrong about themGreta Thunberg arrested in London under the Terrorism Act