New research from Tinder has revealed the importance of politics to young singles in the UK when dating.

Their survey shows that a third of UK singles believe it’s important that the person they’re dating is registered to vote, while 21 per cent have either ended a relationship or would do so if their partner was not politically engaged. Over a third (36 per cent) say they feel comfortable discussing politics on the first date.

In addition, 60 per cent of young singles in the UK believe the person they are dating should respect their political opinions, rising to 65 per cent among young women. 

16 per cent said they would be more inclined to vote if they had a date or friend to accompany them to the polling station, while 26 per cent admitted the person they were dating could influence their decision to vote, with men more likely to be swayed by a match (32 per cent). 69 per cent of those surveyed plan to vote on 4 July. 

Today, Tinder has announced a new partnership with youth-led non-partisan charity My Life My Say, by supporting the NGO’s ‘Give an X’ campaign which encourages young people to get involved in the upcoming UK election. From today, the in-app ‘Swipe Card’ will be live on Tinder in the UK until 3 July 2024, directing Tinder users to accessible guidance to aid them in making an informed decision in the upcoming election.

Laura Wilkinson-Rea, Senior Communications Director from Tinder, says: “At Tinder we support and encourage our users to be their true self while looking for a Tinder match, and for today’s politically engaged young people, the research shows this includes being up front about your politics and voting intention.”

“With over half of Tinder’s users aged 18-25, by creating awareness of My Life My Say’s ‘Give an X’ campaign in app, our aim is to equip as many of our users as possible to feel empowered to make their voices heard in this General Election.”