“What is your current main project and who are you?” asks IED Firenze in the introductory video for its Very Good series. The leading Italian fashion, art and design higher education network is challenging the notion of contemporary through a weekly series of talks with industry leaders that aims to interrogate post-pandemic scenarios for what lies ahead: how will the creative industry contribute to society – and what is the future we want to envision? 

With past talks featuring the likes of Laudomia Pucci, president of Emilio Pucci Heritage Hub, Margherita Maccapani Missoni, entrepreneur and creative director, editor Danielle Kwateng and fashion blogger Diane Pernet, the series demonstrates the institution’s active commitment to society by reimagining the notion of contemporary and what constitutes a ‘very good’ future.

“Very Good extends IED education beyond the school walls. Discuss different points of view in public, interview people with different perspectives, and dialog with a mentor who share their life experience. These activities help young people understand who they are and what kind of world they want,” says Danilo Venturi, IED Firenze director.

"We interview creative industry key figures to redesign the future world!"

Located in the heart of Florence, the school is constantly in dialogue with the city’s surrounding culture, its past and present. From Florence’s famous Ponte Vecchio to the Uffizi Gallery and the historical Piazza Duomo, there’s countless history to draw on – not to mention the birthplace of leading fashion houses such as Gucci, Salvatore Ferragamo and Roberto Cavalli. Elsewhere, the former Emilio Pucci heaquarters are now IED’s fashion design laboratories.

Visit IED Firenze’s website to find out more.