On July 11, Forbes announced that their cover star, Kylie Jenner, is on track to become a self-made billionaire, likely to surpass even Mark Zuckerberg as the youngest to ever exist. As if that wasn’t controversial enough in itself – the ‘self-made’ tag might be considered questionable in the case of someone born into the Kardashian clan – comedian Josh Ostrovsky (a.k.a The Fat Jew) added fuel to the fire later the same day.

On reading about Jenner’s estimated $900 million fortune, he took to Instagram to announce  he’d set up a GoFundMe called: LET’S GET KYLIE JENNER TO A BILLION. “Kylie Jenner was on the cover of Forbes Magazine today for having a net worth of 900 million dollars, which is heartbreaking,” he wrote. “I don't want to live in a world where Kylie Jenner doesn't have a billion dollars.”

Most people know Ostrovsky for his @TheFatJewish IG page, posting other people’s jokes and plagiarising basic as hell memes. It’s an attempt at some of-the-moment comedy for sure, but as of writing this article, the GoFundMe has accrued $1,923 of its $100m goal.

But looking at the list of donators, it’s not from rabid Kylie fans – most people are dropping their Instagram handles or promoting themselves and products. Basically, it’s a spot that every international publication and irate Twitter user is going to be linking to, so why not hawk your novelty socks or promo your fitspo channel? A specialised knives company has dropped its URL and a promo code, and a talent agency left a note about UK castings along with a $5 donation. ‘Like Us On Facebook!’ says one meme page that left a small donation, while a ‘swag’ interiors company left a heartier $8.

Some Twitter users have expressed some misplaced outrage at Ostrovsky’s plea to make Kylie a billionaire. “This is why I welcome the asteroid,” one user said. Kylie Jenner herself hasn’t publicly commented on the GoFundMe, choosing instead to quietly sit back and carry on building her soon-to-be-billion-dollar empire.

So no, no one is remortgaging their house or scrabblling for coins behind their sofa to fund Kylie’s horrendously huge fortune. It should be illegal to be a billionaire anyway.