Also starring Winona Ryder – reprising her role as Kim Boggs from the 1990 film – the advert sees Chalamet reimagine what life would be like for Edward Scissorhands in 2021. Specifically, the Call Me By Your Name actor is cast in the role of Edgar Scissorhands (Edward’s son who has, inexplicably, inherited his father’s scissors-for-hands).
“This is the story of a boy with scissors for hands,” Ryder narrates. “No, not that one.”
The 90-second Cadillac advert, which is set to air during tonight’s Super Bowl, features scenes of Chalamet’s Edgar attracting unwanted magnets, bursting a football, and being reprimanded by his boss at a sandwich shop for getting too creative. Naturally, the hands-free driving feature of a Cadillac Lyriq saves the day, allowing him to drive himself about.
Directed by commercial filmmaker David Shane, the ad reportedly won the approval of Tim Burton himself. “It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” he says in a statement. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”