Chooseco LLC have filed a complaint alleging that the streaming giant is using associations with its book series to promote the film, reportsThe Guardian. The company has also claimed that viewers have been confused about the link between the film and the books – which the main character briefly mentions to his dad – and, as a result, that its reputation has been damaged.
The complaint adds that Chooseco has been in negotiations with Netflix “for a number of years” about issues related to its brand. “On at least one occasion before the release of Bandersnatch, Chooseco sent a written cease and desist request to Netflix asking Netflix to stop using the Choose Your Own Adventure mark in connection with its marketing efforts for another television program.”
As compensation, Chooseco is seeking $25 million in damages from Netflix, or profits (whichever is higher). It’s yet to be revealed what pathway Netflix is going to select.