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Miu Miu: London Take Over

The Italian super brand re-launches its Bond Street store while opening up a new retail space on Sloane Street

Hot on the hem of last season’s success story for Miu Miu, which saw their coveted appliqué dresses tear up the covers of three magazines, the brand now turns its attention to an eager London. At the risk of spoiling us, Miu Miu is not only opening a two-floor flagship on New Bond Street, replacing the store already located there, but has already launched a second, smaller space on Sloane Street. With the flagship, Miu Miu hopes to create the complete experience, with the ground floor dedicated to their hugely successful accessories line and upstairs, the latest from their ready-to-wear.

We’d advise the shop managers to keep a supply of smelling salts under the counter to revive all those fainting boys and girls, because that’s not all Miu Miu has in store for us Brits by way of pleasant surprises. Debuting this December, exclusive to the flagship, will be a six-piece range of sumptuous satchels adorned with delicate leathers, faux fur and snake skin trims, punctuated with glistening metallic studs. Hint, hint.

Miu Miu’s flagship at 150 New Bond Street will open December 4th but the Miu Miu store at 185 Sloane Street is already open

Text Nicholas Smith
Photograhy Alistair Strong
Styling Nell Kalonji