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Armani & Reebok's EA7 Film

The fashion legend and sportswear giant show a behind-the-scenes clip from their AW10 EA7 film

The debut of the collaboration between Giorgio Armani and Reebok brings together sport and fashion with Reebok’s sporting DNA, and Emporio Armani contemporary style. The Emporio Armani/Reebok EA7 collection presents a unique athletic footwear capsule defined by the intersection of pure sport and pure fashion, to create the ultimate innovative concept. It offers four athletic footwear styles, for both men and women, featuring dress sneakers to more a technologically advanced sneaker for connoisseurs, and the 'Pump Vintage' available as both a mid and low-cut constructed from leather/mesh material in three colourways. The behind-the-scenes video shows the making of the teaser film, shown earlier this year celebrating the new EA7 launch for Autumn/Winter 2010.

www.emporioarmani.com / www.reebok.com/armani