When was the last time you touched grass? The truth is, we could probably all get out more, even if that just means stepping out of our front door (the grass doesn’t have to be literal). It might not be the same as hiking up a mountain or walking through a forest, but the city offers up plenty of opportunities for outdoor activities and exploration – take it from Merrell, as bona fide experts in the modern outdoors.

With over half of the world’s population living in cities, the brand’s It Starts Outside program is built around one core belief: that you don’t require a remote landscape to feel the benefits of being in the great outdoors. Local parks, riversides, and city streets can all play host to moments of clarity, connection, and restoration as well.

Merrell extends this message across the globe in its recently-launched Outside in the City initiative, bringing together community experiences, public art, and creative partnerships. Aimed at accessibility, the initiative brings local organisations and cultural leaders into the conversation, with activities including guided walks, creative workshops, and other immersive experiences. It’s already laid its roots in New York, London, and Paris, with more cities to follow throughout 2026.

“Our job isn’t to redefine the outdoors, it’s to redefine who feels invited,” says Richard McLeod, Merrell’s global chief marketing officer. “Cities are full of people already seeking movement, connection, and meaning. Outside in the City is about unlocking that mindset, showing that the transformative power of stepping outside is available to everyone, everywhere.”

That sounds good, but what does Merrell actually have in store? Well, besides outfitting urban exploration with shoes like the Moab Speed 2, the brand has notable moments coming up in Paris and London, showing a different side to city living via a blend of community, creativity and nature. Watch this space.

Head to the gallery above to check out the campaign.