Martine Rose and Nike are moving into a whole new arena with their latest collaboration. The cult London designer, who’s kitted out everyone from Kendrick Lamar to Billie Eilish, sets her sights on the gaming world for AW25, enlisting a swathe of legends in the field to take centre stage in a just-dropped campaign.

Among them is Billy Mitchell, who rose to infamy in the 90s for breaking countless console-based records. Most notably, he was the subject of 2007 documentary The King of Kong: A Fistful of Quarters, which saw him try to cling on to his record for the highest-ever Donkey Kong score. Joining him is ANa, the current Counter-Strike champion, Valorant prodigy TenZ, and StarCraft II powerhouse Scarlett.

Fashion, and particularly Rose herself, has been celebrating sporting talent for a while now, with Rose one of the first to integrate athletes into a succession of campaigns. In 2023, the designer recruited England Lioness Leah Williamson to front a fictional sports TV segment in collaboration with Nike, while former Arsenal star Hector Bellerin is a frequent fixture on her front row. This time is no different, with Rose giving this cast of digital athletes the flowers she feels they deserve.

The collection itself is as Martine Rose-coded as they come, clashing hardcore sports aesthetics with countercultural cornerstones from the underground music scene. There are Nike x Rose-branded football shirts, retro ski jackets, and slouchy, super-soft trackies bearing bold logo detailing up and down the legs, and her favourite Shox R4 sneaker gets yet another revamp, this time coming in a slick silver and white colourway, as well as a monochromatic scarlet one, first seen at her SS26 show earlier this year.

The whole thing is now live, so don’t wait to get your hands on it because you’re likely to be disappointed – Martine Rose x Nike collabs are usually a sure-fire (and mega-fast) sellout.