FashionHow I BecameFashion / How I BecameHow I became a fashion director, with Imruh AshaDazed’s fashion and image director talks about ideating his innovative and surreal shoots, his work with the label Zomer, and what skills aspiring stylists should look to developShareLink copied ✔️April 28, 2025April 28, 2025TextDazed Digital Join Imruh Asha, fashion and image director of Dazed, stylist and creative consultant, for this episode of our How I Became series. Imruh talks about ideating his innovative and surreal shoots, his work with the label Zomer, and what skills aspiring stylists should look to develop. Watch the video in full above. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?Inside the addictive world of livestream fashion auctionsCamgirls and ‘neo-sluts’: Feral fashion on the global dancefloorBrigitte Bardot: Remembering the late icon’s everlasting styleA look back on 2025 in Dazed fashion editorialsMaison Kébé: The Senegalese brand taking African craft worldwideRevisiting the most-read fashion stories on Dazed in 2025