Whether you love them or side-eye them in a city setting, flip-flops are having a moment again. Every it girl (and her boyfriend) seems to be sliding their feet back into flip-flops this summer, and Havaianas, the Brazilian-born brand, has been at the centre of actually cool flip-flops since the 60s.
Celebrating its history and ever-growing fanbase, over the weekend, Havaianas brought its Brazilian heat to Shoreditch’s Ely’s Yard for a three-day celebration of colour, community and customised footwear. The event closed out the brand’s European tour, which already hit Paris and Milan.
From dancing in the rain to DJs and summer cocktails, here’s what went down.
Things kicked off on Friday morning with a sun-soaked influencer breakfast in the middle of Shoreditch. Local creators, fashion media and Havaianas fans gathered at Ely’s Yard, sipping Brazilian coffees and fresh juices before getting their very own pair of Havaianas.
The brand’s custom-built kiosk, inspired by traditional European city newsstands, served as a hub for personalisation where guests could customise their flip-flops with charms, including an exclusive London-themed one made just for the pop-up.
THE MAIN EVENT WAS ON THE SATURDAY
Photography Kultured Glass
By Saturday, the space was in full swing. The general public rolled in, Dazed Club members included, and the line for flip-flops and cocktails. The atmosphere had an in-between energy of part street fair, part block party, bringing a taste of Rio’s streets to London.
NTS CURATED A DJ LINEUP
Photography Kultured Glass
Throughout the event, guests enjoyed music from DJs handpicked by NTS. The line-up included Dazlboy, Carla Batukizer and Mafalda, who each brought their own blend of global rhythms and Brazilian references. Ely’s Yard turned into a dancefloor and stayed that way until the end of the event.
THE RAIN CAME BUT THE PARTY CONTINUED
Photography Kultured Glass
At 6pm, there was a reminder that we were indeed in East London and not Rio de Janeiro as the skies opened up. But the party didn’t stop. Umbrellas popped up, ponchos were pulled on, and everyone just kept moving.
Head to the gallery above to check out images from the event.