Morgan Maher has photographed just about every internet it girl on your feed. Think: Rachel Sennott, Orion Carloto, Devon Lee Carlson, Enya Umanzor and Quen Blackwell. With a lens that captures the intimate and the in-between, her dreamy portraits have landed on the pages of Vogue, Interview, and in campaigns for Balenciaga and Saie Beauty. Her 2023 book Girls in Bed earned her a New York Times profile and cemented her as not just a chronicler of creative women online but an it girl herself.

Now, it’s your turn. To celebrate H&M’s SS25 campaign, Maher is setting up shop at the brand’s Times Square flagship for one day only. Between 12 pm to 5 pm on Sunday, April 27, she’ll be behind the camera at an in-store photo studio, shooting portraits of anyone who wants theirs taken. 

Your portrait will be printed in A5 format and handed to you as a little memento before you leave, free of charge. Spots are first come, first served, so sign up now and get in early. You never know where a good photo might end up.