To round off its global SS25 collection, H&M is heading to Berlin for a final event that trades runway flash for something a little sweeter. On the evening of Friday 25 April, the Kurfürstendamm flagship store will be transformed into a one-night-only pop-up bakery hosted by none other than COUCOU CHLOE.
Known for her moody, minimalist sound and uncanny visual language, the artist, producer and performer will be slicing cake (seen below) and spinning tracks as part of an intimate takeover. Alongside her, attendees can expect an in-store DJ set from long-time collaborator River Moon, as the space fills with music, sugar, and limited-edition merch.
COUCOU CHLOE’s artwork, made exclusively for the Notes On Being campaign, will be printed across t-shirts and posters, all free to take home. She’ll be on hand signing these throughout the evening.
If you miss Friday’s event, you can still drop by on Saturday from 12 pm to 5 pm to grab any leftover merch. But like most good things, it won’t last long – once it’s gone, it’s gone.
Head here to sign up for the event, but be quick as it is first-come, first-served.