Yara Shahidi glows in Gucci, plus all the best SS25 campaigns

We may only be three weeks into the year, but we’ve already seen a fresh spattering of SS25 campaigns, as well as menswear shows in Florence and Milan. With new campaigns come new faces and leading the pack this week is Gucci’s SS25 offering. Captured by Canadian filmmaker Xavier Dolan and starring actors Yara Shahidi and George MacKay, the campaign showcases creative director Sabato De Sarno‘s most recent collection. 

Elsewhere, a familiar face is welcomed into the Moncler family as Gossip Girl’s Penn Badgley channels Dan Humphrey in the streets of New York. Former Dazed cover stars are present throughout the campaigns too, from Drew Starkey and Taylor Russell for Loewe – alongside brand ambassador Wang Yibo – to Mica Argañaraz for Saint Laurent (all lensed by David Sims). Vivienne Westwood’s Andreas Kronthaler has taken a playful take on SS25, casting himself as well as Tish Weinstock, inspired by the likes of Diana Vreeland, Madeleine Vionnet and Marlene Dietrich. Though there are still many SS25 campaigns yet to be unveiled, below, we round up a few of our favourites so far. Watch this space.