If you’re reading this, we’ll assume you haven’t been living under a rock for the last 12 months and already know about a certain bag charm explosion. Over the past year, a particular type of fashion person – acutely on-trend, maybe a little maximalist, probably follows @dazedfashion – has recently taken self-styling to silly extremes, embellishing accessories with all manner of charms, toys and stupid little trinkets. Some love it and some loathe it, but whether the latter like it or not, 2024’s biggest trend has well and truly hit, on full display in the streets of Paris this autumn.
After sending overstuffed handbags dangling with charms down the runway last year, Miu Miu instantly became one of the trend’s biggest culprits, but it didn’t stop there. For SS25, the Italian little sister brand was once again over-represented on the streets of Paris, with showgoers attaching croissant plushies, silk drawstrings, knotted ropes and mini Miu Miu shirts to various bags from the brand. Elsewhere, stuffed plushies were arguably the most popular form of adornment, while Hello Kitty keyrings and Tamagotchis also swung from metal hardware, and a Bradley Cooper pin badge was fastened onto a canvas tote.
And though the trinket obsession is, for the most part, confined to bags, that didn’t stop these street style aficionados from getting a little more creative with it. One man found the time to fix two fake hands to his New Era baseball cap, others stacked their belts with chains, charms and one quite large crucifix, while one person accessorised with streams of curly phone cords and some old iPhones stuck on his head. And while there were necklaces with ceramics dangling from them and some stilettos worn as a hat, one man took ornamentation to the extreme, turning the trend inside out with a giant Eiffel Tower trinket made into a bag instead.
Scroll through the gallery above to see all the charming street style looks.