It may seem like the SS25 season just ended (that’s because it literally did), but the fashion industry is already moving on to the next. This morning, MM6 Maison Margiela was announced as the new guest designer at Italian men’s fashion week Pitti Uomo – or Pitti Immagine Uomo 107, to give it its full government name. Taking place in Florence from January 14-17, 2025, Pitti is the first set of shows for the AW25 calendar, which basically feels like a crime to already be talking about now.

MM6 – which is famously headed up by a clandestine team who prefer to remain anonymous – expressed their gratitude about being invited to the prestigious trade event. “We are honoured and excited to be invited as Pitti Uomo’s guest designer this coming January, as part of the world’s most important menswear fashion fair,” said the team. “We intend to bring the style and spirit of MM6, creating a menswear project specifically for Florence.”

The label’s guest designer spot is also somewhat of a return to Florence for the house that Martin built. Back in 2006, Maison Martin Margiela was invited to guest design for Pitti Uomo number 69, setting up shop in the Teatro Puccini, which was then a disused cinema in the city’s centre. “After nearly 20 years we are thrilled to return Maison Margiela to the Pitti stage,” the team said today, in reference to that AW06 collection, “and bring to the fore a contemporary menswear wardrobe that will resonate the attitude, concepts, and processes of MM6.”

Francesca Tacconi, the special events coordinator at Pitti, echoed those sentiments, saying that, “MM6 explores different postures and behaviours in the here and now. They become symbols of inner nonconformity, and independent expressions of a wardrobe celebrating the beauty and surprises of imperfection.” In the same statement, Tacconi added that the label’s AW25 guest spot was “a return to origins rendered contemporary by the dialogue between deconstructed sartoriality and characteristic individuality.”

Founded in 1997, MM6 is considered the youthful offshoot of its Maison parent line, and often delves into the Margiela archive for inspiration. For instance, at its recent SS25 show at Milan Fashion Week, the label presented new variations of its iconic Aids t-shirt, which was originally launched as a charity initiative for AW94. Elsewhere on the catwalk, the design team took us to the club with a sleazed-out collection of slashed skinnies, itty bitty hemlines, and oversized, movie star sunglasses, held inside a smokey basement with industrial trance ringing through it.

To see the whole SS25 collection, scroll through the gallery above.