Every season when fashion month rolls back around, Instagram becomes increasingly inundated with stories from various parties and events across the four fashion capitals. While fashion has opened more over the years, it can sometimes feel as though the best parties are restricted to a select few – but luckily for fashion fans in Milan, we might just have found the cure for your FOMO.

As part of H&M’s latest worldwide event series in honour of its latest rebrand, the Swedish brand is making a stop in Milan during fashion week to throw the ultimate party.

Celebrating electronic music and its influence on fashion, the lineup of Club H&M calls upon some of the most exciting names in the industry. Headlined by Romy, she will be joined by Chloé Caillet and LOVEFOXY. Stirring away from the uptight fashion party stereotype, the night will be opened to members of the public because everyone deserves a bit of hedonistic fun.

Hosted on September 18, right in the middle of Milan Fashion Week, attendees will be able to fully immerse themselves in H&M’s new energy right upon entry with a projection by Weirdcore.

Each city has its very own ambassador who encapsulates the energy of their hometown and has great style. “With the AW24 collection and campaign, we really wanted the clothes to be the focus,” global creative director Jörgen Andersson says. ”So we wanted to work with people who really love getting dressed. People who could bring their own identities to the collection and show some of the different ways it can be adapted.” For this event in Milan, H&M enlisted Marta Losito. At 20 years old, the Italian TikToker has already garnered over two million followers with her styling and get ready with me videos.

For your chance of attending, head here to sign up. Keep your eyes peeled here for all things H&M events.