Since its launch seven decades ago, H&M has been a brand that has consistently shaped the cultural landscape both on the high street and with its high fashion collaborations.
Now with its AW24 collection, the label is ushering in a new era – one that celebrates the past but looks to the future of mid-range labels. To do so, H&M has curated a special still-to-be-announced world tour, with one of its first stops in Stockholm featuring an immersive dinner celebrating fashion, music, and Swedish culture.
Hosted by Hanna Larsson, the night will open with DJ Beverage setting the vibe, followed by live sets from, Daniela Rathana and pianist Sven Wunder. The night will be closed out with the main performance from Lykke Li. Elsewhere, the AW24 collection will also be unrevealed to lucky guests in attendance.
Opening the event up to the public, the supper club will host both Stockholm’s most exciting creative talent and fans of the brand. Filled with different rooms guests will be able to flow through and enjoy music, dancing and the collection in real life, “Difference is power, we understand that, so, of course, we wanted to invite as many people to join the celebrations as possible," global creative director Jörgen Andersson tells us, speaking on the decision to open up events which would usually be exclusive to industry insiders. “I really like working for the 99 per cent of the world, not the 1 per cent and that’s why I work with H&M.”
For the chance to be one of the lucky guests, head to the link here to sign up.
Stay tuned to find out more exciting news about H&M’s upcoming world event series.