Do you remember where you were when Jeremy Allen White’s Calvin Klein campaign dropped? It was a drab Wednesday back in January – the 4th to be exact – and out of nowhere the actor appeared straddling a red corduroy sofa in front of the New York skyline, immediately banishing our collective New Year’s blues. The ads not only set the internet alight, but also gave the brand itself a massive boost, generating over $12 million in media exposure for the label. Now, it seems that CK is hoping lighting really does strike twice, as they’re tapping The Bear actor once again to front its brand new Fall 2024 campaign.

Trading the NY cityscape for what seems to be a house in the Hills, White kicks back by the pool in the company of two large dogs, slicks back his hair with a handy little comb, and admires the LA view from a patio chair. Elsewhere, the actor has swapped out the red sofa from the OG shoot for an armchair covered in a white sheet, and we suspect there could be a similar frenzy for that piece of furniture. Back in January, the corduroy sofa became an unexpected co-star of the campaign, and even wound up on Facebook Marketplace soon after the shoot, with lots of expectedly horny responses to the listing. The couch even ended up on Drew Barrymore’s TV talk show, where the host gave it away to the lucky winner who’d bagged it from Facebook.

Though the furniture this time around is maybe a little less attention-grabbing, the images are still as good as ever, with CK once again tapping photographer Mert Alas and stylist Emmanuelle Alt for the campaign. Throughout the images, White wears underwear and denim from the label’s Fall 2024 line, one that the brand describes as “channelling classic Americana and nonchalant cool.” In a statement released with the campaign, White added that the brand’s aesthetic “has always been timeless, and it was great to be back with them and the entire creative team for this new campaign.”

Scroll through the gallery above for the campaign images, and see the full video below.