Courtesy of AmiriFashion / What Went DownFashion / What Went Down‘A California mentality of dress’: What went down at Amiri SS25 menswearThe brand’s latest collection just debuted at Paris Fashion Week by way of HollywoodShareLink copied ✔️June 21, 2024June 21, 2024Text Dominic Cadogan Amiri SS25 Paris Fashion Week’s SS25 menswear shows are now well underway, the final lap of the season – until the womenswear edition swings around in September. Yesterday, Mike Amiri, founder and creative director for Amiri presented his latest collection for the brand. Leaning into the house’s musical roots, the show was a heady mix, equal parts vintage and modern, cool and preppy, sharp and relaxed. Here’s everything you need to know. THE INVITE WAS A MUSICAL CLUE Ahead of the show, attendees received the invite which nodded to the brand’s musical roots. Complete with a set of Amiri-branded drumsticks, the invite took the form of a snare drum in the house’s MA Quad Monogram – a hint at the euphonious experience to come. THE SHOW FEATURED A LIVE PERFORMANCE Yussef Dayes at Amiri SS25Photography Pascal Le Segretain via Getty Images As guests arrived at Jardin des Plantes, they took their seats on a monogrammed carpet runway, with a bandstand at its centre. While models sauntered around the set, attendees were treated to a special one-off modern jazz performance by London-born producer, composer, and drummer Yussef Dayes. The perfect accompaniment to the suave collection that followed. THE COLLECTION WAS A NOSTALGIC NOD TO AMERICANA Courtesy of Amiri “This collection is a continuation of an American conversation – a reflection of American luxury, of the Hollywood DNA of Amiri,” shared brand founder and creative director, Mike Amiri on the inspiration behind the SS25 collection. “The clothes fuse stage presence with an irreverent, everyday cool – a California mentality of dress, translated to the Paris runway. It’s about Modern Jazz – meaning both the music, and an attitude.” This attitude translated into preppy sweaters, camp collar shirts, and relaxed double breasted tailoring that was dressed up with crystal details or kept casual with slouchy jeans. Despite the vintage feel, this everyday wardrobe was given contemporary twists to update it for the modern man. GOING OUT OUT IS IN Courtesy of Amiri From the opening look – a turquoise double breasted blazer with cascading crystals would give a disco ball a run for its money – it was clear that Amiri was in the party mood this season. Other suiting was similarly jazzed up, with blingy lapels or created entirely from shining sequins. Be the envy on any dancefloor you step onto. AND DON’T FORGET THE ACCESSORIES Amiri SS25Photography Victor Virgile/Gamma-Rapho via Getty Images The devil was in the details with musical note pins and sparkling brooches the cherry on top of the looks. The MVP though, immediately snaring everyone’s attention, was the show’s invite – which reappeared on the runway, this time fashioned into a cute cross-body bag. An archive classic, the style is updated for SS25 in a two-tone MA-debossed leather, complete with a guitar pick closure. Perfectly sized for all your rockstar needs: ciggies, AirPods, and money clip. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThese photos portray life on a tropical island as a beautiful prisonCaptives of Liberty, an evocative new series by photographer Aymane Alhamid, explores the problems facing young people – from arranged marriages to being denied citizenship rights – on the French island of MayotteArt & PhotographyFilm & TV9 great films you can watch on YouTube for freeHEYDUDEFashionHEYDUDE wants you to be outside this summer Nike FashionNike celebrates the culture of U.S. soccerBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyWild photos of Melbourne’s multiplying ‘dyke’ dancefloorsFashionWorld Cup 2026: Unpacking the 13 most stylish football kits on the pitchArt & PhotographyHow a cult artist from Japan predicted today’s bleak timesFilm & TV7 films to watch if you loved Obsession Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy