J’adore the football! 20 hot soccer shirts you should add to cart

It’s time to go football crazy, chocolate mad as the 2024 Euros kick off on Friday (June 14), with Scotland first up for a kick-about against host country Germany.

If you’re scratching your head right now and wondering if you’ve accidentally skipped over Dazed Digital and clicked on Sky Sports’ site instead, don’t panic: you’re in the right place – football is so hot right now, and so are its garishly-hued, massively flammable team jerseys. J’adore!

It feels like another weird moment for the fashion industry, as soccer-associated garments and aesthetics it once deemed naff and undesirable when worn by working class people – case in point: the Burberry Nova Check – are being churned out by high-end luxury stores across the globe.

“If you’re scratching your head right now and wondering if you’ve accidentally skipped over Dazed Digital and clicked on Sky Sports’ site instead, don’t panic: you’re in the right place”

From Balenciaga to Off-White and loads, loads more, football shirts have been hot property for over a year now, with last year’s ‘blokecore’ and ‘blokette’ trends sending them straight to the centre of your FYP. 

Now, with fashion and football’s relationship becoming ever-more intertwined, as behemoths like Burberry and Louis Vuitton tap the game’s biggest stars to front campaigns and bring their clothes to a new audience ready to splash the cash, the soccer shirt is going nowhere. Thankfully, though, it’s not just the big guns that are getting in on the act. 

There’s a swathe of designers, both established and emerging, who have real skin in the game. Take Martine Rose, for example: the London-based designer has long championed the footie aesthetic, turning out twisted takes on soccer jerseys on her rag-tag cast of models and community members.

Elsewhere, Hattie Crowther unpicks the misogyny that underpins a lot of football culture by transforming sports shirts into corsets and waspies for guys, girls, and those who’ve gone past the need to ascribe to gender, and DÜNYA reappropriates the Palestinian kit into slinky little slip dresses and cami tops. 

And of course, if you don’t want to opt for something new, eBay, Vinted, and depop are a total goldmine for vintage kits. Hot tip: for all the self-described bimbos out there, try searching ‘Mexican soccer jersey’ for a real treat xo.

Otherwise, to help you out, we’ve compiled a list of the best labels from which to score your football look – whether you’re a hardcore die-hard who heads to the stadium every week, a fair weather fan mostly in the pub for the vibes, or have no interest in the game beyond its cute shirts.