Not content with making some of the fastest, most covetable cars in the world, Ferrari has branched out into the world of fashion and is aiming to dominate the industry with subversive collections that channel tech as innovative as the stuff that goes into making its purring engines. Its most recent offering saw the light of day in the early hours of Saturday morning at Milan Fashion Week’s AW24 edition– and though it was wedged in among established industry heavyweights like Prada, Gucci, and Versace, it still managed to draw and impressive crowd of celebs and fashion editors to take it all in. Here’s everything you need to know.
With the show taking place in a vast space, the whole thing was backdropped by floor-to-ceiling black latex curtains – so far, so Berghain. The techno vibes were further hammered home when the soundtrack kicked in. As two harpists plucked gently at their strings in the centre of the room, a steady thump of industrial beats kicked up as the show revved into action.
THE FERRARI FROW
The show might have been scheduled for 9.30AM the morning after a bunch of afterparties kept fashion week attendees dancing until the small hours, but those frows were unsurprisingly full come kick-off. On the line-up? Actor Apo Nattawin, musicians Emma Marrone, Eve, and Swiss Beatz, and model Georgia Jagger to name just a handful.
LEFT ON RED
Courtesy of Ferrari
As the runway lights came up, the show opened with a succession of signature red looks. For the new season, creative director Rocco Iannone proposed cinched trenches, knits, and a succession of sleek panelled skirts of various lengths – from thigh-skimming minis crafted from vibrant faux fur, to directional asymmetric numbers made from shiny coated denim. The devil was in the details: models stomped round the runway in looks finished off with chic little racing gloves, vertiginous heels, and ergonomic sunglasses.
THE CASTING KIND OF SLAYED
Courtesy of Ferrari
Iannone largely went for a cast of new faces, but there were a couple of legendary supers taking the stage, too. First up was Irina Shayk, who came kitted out in an uber-chic dark grey coat with mega-sharp shoulders, a tiny pair of shorts, and more of the brand’s sky-high stilettos. Joining her was catwalk legend Mariacarla Boscono, who slipped into a luxe brown racer slip dress in the shade Purosangue, her hair pulled back off her face.
THE BEST OF THE REST
Courtesy of Ferrari
After the early red looks made their way around the catwalk, Iannone moved on to chic, office-appropriate-wear like clean cotton shirts and louche trousers, many of which were matched with neat car coats and body blazers: meaning Ferrari fans can take their obsession right from the car and into their 9-5s. Covering all bases, he then proposed a succession of evening looks, transforming light-as-air chiffon into ombréd, floor sweeping gowns and sheer blouse and trouse sets. Best of all, though, were a number of suits crafted from chrome and gold textured satin. Guaranteed to be on a red carpet near you soon.