What comes to mind when you think of a chihuahua: the incessant yapping of a puffer-jacket-wearing toy dog in the queue for your morning coffee? Paris Hilton’s dearly-departed pup, Harajuku Bitch? Bruiser from Legally Blonde? Or maybe the DJ BoBo bop from the early 00s? All are equally valid: the apple-headed dogs may not be large, but they do contain multitudes. And now, they’ve even managed to land themselves a starring role in Bimba y Lola’s latest campaign.

Shot by photographer and Buffalo Zine creative director Adrián González-Cohen, the campaign revolves around the star of the brand’s SS24 collection: its newly unveiled and aptly named Chihuahua bag. The Chihuahua (as in, the bag, not the dog) is a Bimba y Lola reinvention of a classic, minimalist bucket silhouette, made from leather and available in three different sizes. The campaign itself sees a Chihuahua (the dog, not the bag) nestled inside the new style, in the arms of model Stella Lucia.

In case that wasn’t enough of the tiny dog breed for your tastes, the video is also soundtracked by “Chihuahua” – the aforementioned kitsch hit from 2003 – and sees a whole horde of the creatures take over Stella Lucia’s whitewashed home. “In her house, anything not chihuahua fades into a white background,” the label explains, “while everything chihuahua pops with colour and fun.” 

In fact, Bimba y Lola might just have unwittingly introduced a new metric for measuring life’s rare joys in 2024 (we have to cling onto them where we can). Reclining with cucumber slices on your eyelids? Chihuahua. Plain old white home furnishings? Not chihuahua. Plates of bright green peas with a splash of hot sauce? Chihuahua. Venturing outside, sans dogs in a pram? Not chihuahua. Pink and sparkly pin-cushion earrings? Needless to say: chihuahua.

Take a closer look at Adrián González-Cohen’s pup-heavy Bimba y Lola campaign in the gallery above, and watch the label’s SS24 film below. More importantly, don’t forget the wise words of DJ BoBo: “Ooooh, Chihuahua!”

Head to the site here to shop the new Chihuahua bag.