Launching last week the 4th of February, 2010, Wolf & Badger's new retail concept to support burgeoning talent across all creative fields from men's to women's fashion and accessories, to homeware like lighting and art. The designers are not conventionally bought in, but rather themselves rent out the Wolf & Badger architecturally designed 'box' spaces - designed by a Royal Academy of Art Architect graduate - from as little as £35 a week.

Allowing for the designers to take full control over their cashflow and profit margins, the concept is also set up to offer a full range of services to cater for each designer's needs, helping to ensure that more young labels stay in business. The husband and wife duo Samir of the contemporary art gallery, The SaLon on Westbourne Grove, and bag designer Zoe Knight will be on hand to help by providing the designers advice in retailing.

Expect designers such as Gisele Ganne, a Royal College of Art graduate  drawing inspiration from Victorian mourning jewellery - skulls, forget-me-nots and ivy into her collections, and Tomasz Donocik who's worked with Stephen Webster and designed the Burning Rocks collection for De Beers, also recently completing a men’s collection for Garrard launched this Spring 09. Whilst Jake Phipps for Geeves & Wooster lighting makes commissioned one-off pieces to large scale productions with clients including Harvey Nichols, Philippa Starck Network, Intercontinental Hotel’s Group, and Tommy Hilfiger.

Wolf & Badger, 46 Ledbury Road, London W11 2AB