If New York is the massive, shiny, glossy one, Milan is the va-va-voom glam one, and Paris is the jewel in the crown of the big four fashion cities, then London is their scrappy, chaotic, bratty little sibling.
The birthplace of the punk, DIY aesthetic, and where anti-establishment legends like Vivienne Westwood and Alexander McQueen turned fashion upside-down and inside-out, London Fashion Week is a bolshy, brilliant mess – and the style of its attendees echoes those vibes exactly.
As always, during the SS24 shows, Dazed street style photographer Yu Fujiwara was out on the front line capturing the cool kids that sit shoulder-to-shoulder on the front row, as well as the ones blagging their way in and standing on tip-toes to take it all in from the eaves.
Designers on heavy rotation among showgoers included London upstarts Chopova Lowena, whose kicky cult kilts dominated across the weekend, and Simone Rocha and Molly Goddard, whose saccharine sweet confections were balanced out by scrappy stick-and-pokes, and Gothic Lolita-style flourishes like hair bows and over-the-knee socks.
In-keeping with the world inching ever closer to the end times on the Doomsday Clock, there was also an apocalyptic feel to a lot of the fashions on show, both on and off the runway: distressed, spliced and diced denim was matched with spidery ripped knits and layered with oversized hoodies and statement hats: if there’s one thing London is not it’s matchy-matchy.
Click through the gallery above and find more from SS24 here.