Photography Rémi Lamandé, Styling Kyle LuuFashion / FeatureFashion / FeatureCall her mother: Lovisa Lager evolves into the ultimate femdom heroineThe fourth instalment of Rémi Lamandé and Kyle Luu’s ongoing fashion series sees the rising model ruling over a bunch of ‘horny little devils’ShareLink copied ✔️July 28, 2023July 28, 2023TextEmma Elizabeth DavidsonLovisa Lager by Rémi Lamandé (Part IIII) Over the course of the last three years, photographer Rémi Lamandé and stylist Kyle Luu have been coming together to create fashion editorials that centre Lovisa Lager. The shoots, which are simply named ‘Lovisa’, see the rising curve model depicted as a powerful femdom who rules over a troupe of willing subs, drawing inspiration from legendary NSFW works by Japanese erotic artist Namio Harukawa. Across three installations, Lager bathes her tiny men, ties them up in Shibari ropes, or otherwise uses their faces as a comfortable seat, all while decked out in silky lingerie and robes. Now, the fourth instalment of the ongoing series has landed, and this time around, Lager has evolved into the ultimate femdom heroine. “The men have become little demons that she rules over – some are cute, some are horny little devils,” explains Lamandé of the photographs. “There is still a very sexual energy throughout, but she’s no longer involved in it.” Instead, Lager kicks back and relaxes as her naughty minions wreak havoc, shoving cucumbers down each other's throats, cavorting in steam rooms, and play fighting amongst themselves. The whole thing takes on a nightmarish, fantastical quality, which is heavily influenced by another Japanese erotic artist, this time in the form of Toshio Saeki. “There’s something almost motherly about [Lager] at this point – she even grounds one of the men for tying his friend up,” says Lamandé. “She has full control, and there’s something really endearing about the little men going about their thing, knowing she has full authority.” A real labour of love, the developing series is a truly personal project based on a close-knit community of creatives coming together to build something challenging and beautiful and fun, and will go on until it reaches its natural conclusion – perhaps in the form of a hinted-at book amalgamating all photographs so far. Click through the gallery above to see Lovisa series four, and revisit its predecessors in the gallery below. Additional credits: Hair Edward Lampley, MUA Kabuki, Nails Naomi Yusada, DoP Theodore Hugonnier [motion only] Lovisa Lager by Rémi LamandéLovisa Lager by Rémi Lamandé (Part II)Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREGivenchy AW26: Sarah Burton proves she’s a girl’s girl once againMia Khalifa returns to the runway for Trashy Clothing’s Paris debut FILAFrom track to concrete: Fila reimagines sportswear in the city for AW26Off-White cooked up a Bitches Brew for AW26Loewe AW26 is daring you to come outside and playThe rise of EsDeeKid in 5 tracksLVMH Prize 2026Vote to decide which designer makes the final round of the 2026 LVMH PrizeInside ADON, the elusive London brand with Timothée Chalamet on speed dialMugler AW26 takes us on a power trip down memory laneCourrèges AW26 thinks we all have the same 24 hours in a dayDries Van Noten’s stylish school kids flouted the uniform rulesAcne Studios gets the royal treatment for AW26Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy