3 fashion addicts prove 90s style bible FRUiTS’ influence will never die

“My dad showed me his copy of FRUiTS when I was a kid, and I would stare at the pages over and over,” says Daisy Allen, a London-based creative who’s just created [alongside Loren Rowe and Ines Hernandez] a fashion editorial inspired by the technicolour pics she found inside the iconic 90s style bible. “Growing up in Belfast, the maximalist outfits and the way people’s personalities were reflected in their style was something I had never seen before. It blew my mind that [photographer Shoichi] Aoki’s subjects were just going about their day with shopping bags, umbrellas, and snacks all somehow aligning with their outfits,” they add.

With Aoki asking each of the people he snapped their current obsessions, an idea began to take root in Allen’s mind. “I wanted to create three characters, each with their own addiction, photographed to look like they’d been stopped in the street and asked about their looks.” The models in question are Simonetta Bucciarati, who describes their style as ‘fruit salad’ and is obsessed with covering their face with tiny fruit stickers, Sabrina Map, who’s a cult leader fixated on affirmations, and Jeanne Nicole Ni Ainle, who describes their style as ‘touristy’ and accessorises their look with a collection of tat picked up on their travels, puffing away on a vape while posing for pics with an outstretched selfie stick in hand. 

The shoot speaks to FRUiTS perennial influence and ability to inspire a new generation of fashion fans across the globe – something it’s likely to do more of, since the collection is set to be rereleased in the English language in the coming months. Read more on that here, and check out the shoot in full above. 

Full credits: Director and photographer Daisy Allen, Stylist Loren Rowe, MUA Ines Hernandez, Nalls Ciara, Camera op Sasha Denny, Photography assistant Molly Parish, Stylist assistant Joseph Froggatt, MUA assistant Irene Vela, Models Simonetta Bucciarati, Sabina Map, Jeanne Nicole Ni Ainle