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Moschino and Jeremy Scott
Moschino AW14 collectionPhotography by Blommers + Schum; styling by Robbie Spencer

5 times Jeremy Scott made cheap, chic at Moschino

After announcing his sudden exit from the label, we travel over some of the designer’s best high-low moments

In 1994, Franco Moschino printed a t-shirt with the phrase “good taste doesn’t exist”, coining a slogan that would become something of a mantra for the fashion house’s tongue-in-cheek approach to dress-making. He also said, “if you can’t be elegant, at least be extravagant,” both of which are statements that Jeremy Scott seemed to cling to during his ten-year residence at Moschino – dressing models in bin bags, McDonald’s uniforms, life-size floral arrangements, and Barbie merchandise. Scott’s sudden departure – which he broadcasted to Instagram last night – will leave a Marie Antoinette–sized hole in the fashion calendar. Let them eat cake! But also, let them wear cake!

At fashion week, which so often tends to be a carousel of lovely (but sometimes quite boring) clothes, Scott’s shows were a much-needed sugar high. He, like his predecessors, made the cheap, chic – which was the name of Moschino’s former diffusion line and perfume but could just as feasibly have been its guiding principle. It was about entertainment and eliciting a smile from knackered editors on their 100th show of fashion season – long before people started moaning about fashion week gimmicks on Twitter. Scott has yet to reveal his next steps within the industry but has said he is filled with “excitement and anticipation” for what’s in store. As for who might take up the mantle at Moschino is anyone’s bet, with social media suggesting names as varied as Rottingdean Bazaar and Robert Wun and Giuliano Calza

Below, we travel back over some of Jeremy Scott’s most memorable moments at Moschino and all the times he managed to make the cheap, chic.