Year after year, Pantone sets the tone for the creative industries by providing us with its annual colour. At the end of 2022, the shade ‘Viva Magenta’ was announced as the colour of 2023 – but Pantone’s most recent collaboration with Kate Spade New York suggests there's a new shade coming to steal our hearts this year. 

Joining forces in honour of Kate Spade New York’s 30th anniversary, the two American brands have launched ‘Kate Spade Green’. The vibrant, punchy green is reminiscent of the hue that has remained an integral part of the brand’s aesthetics since it launched in 1993, and ushers in a fresh and optimistic new chapter for Kate Spade New York. 

The colour will be featured throughout the year across many Kate Spade New York classics including the Sam Icon Bag, and will receive its very own spring capsule collection full of ready-to-wear pieces, footwear, and accessories. Elsewhere, amidst the upcoming AW23 shows at New York Fashion Week, a succession of NYC taxis will be trading in their iconic yellow to get a ‘Kate Spade Green’ makeover and paint the city green. 

In honour of the collaboration, we enlisted two experimental artists based in New York City to interpret ‘Kate Spade Green’ through their own artistic mediums, with a strong focus on the Sam Icon bag.

Below find out more about what artists Shana Sadeghi Ray and Xander Opiyo came up with.

SHANA SADEGHI-RAY

As a multifaceted artist and graphic designer Boston-born Shana Sadeghi-Ray has been using objects to create art since early childhood. For this project, Sadeghi-Ray recruited photographer Tatum Mangus to create a garden scene using various craft materials. Channelling the natural element that ‘Kate Spade Green’, Sadeghi-Ray's piece plays with different textures through the materials used to emulate flowers, butterflies and grass.

XANDER OPIYO

Specialising in photography, collage, and mixed-media design, Xander Opiyo is part of the next generation of talent redefining what it means to be a multidisciplinary artist. Keeping true to his style, his piece for this project sees the Sam Icon bag at the centre of a mixed-media animated collage. The animation is heightened with vintage and vibrant images of foliage swatched in the ‘Kate Spade Green’.