Is Kim Kardashian going to rebrand as Björk?

Much has been made of Kim Kardashian’s ability to shapeshift, coming into an entirely new wardrobe overnight while shedding her subcutaneous fat much like a boa constrictor would lose its skin. So when Balenciaga released its controversial SS23 campaign and Kim announced that she would be “re-evaluating” her relationship with pantaleggings, a springboard emerged. If not for the spandex superhero costumes, then what? What character would Kim Kardashian inhabit next? 

A sudden metamorphosis occurred at this year’s Art Basel when Kim wore some archival Björk merch, reigniting all the discourse surrounding fairweather music fans and their love of band t-shirts – just last year Kourtney Kardashian was criticised for wearing one from The Cure’s back catalogue. But both Kim and Björk are proponents of ear-shattering soundscapes – from “Jam (Turn It Up)” to Fossora – and the billionaire’s unexpected patronage of the musician might gesture to her next evolution: all sea anemone headpieces and Iris Van Herpen gowns. Kim may have resurrected Marilyn Monroe at this year’s Met Gala, but really, she would’ve received a lot less flak for cloaking herself in the swan dress that Björk wore at the 2001 Oscars.

Or is Kim actually channelling Julia Fox – the woman who was accused of appropriating her own style earlier this year? She had DIY’d that Björk t-shirt into a crop top and hacked the waistband off a pair of biker pants, after all. Either way, Kim, Julia, and Björk share more in common than first meets the eye – they are the daughters of the witches you couldn’t burn and have spent the past year conjuring themselves into new forms, be that a whispering seeress, a centaur, or, well, each other.