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Gucci Eyewear 2022 campaign starring Billie Eilish
Photography Harley Weir, Creative direction Alessandro Michele, Art direction Lina Kutsovskaya

Gucci just cloned Billie Eilish!

The singer and her mysterious twin are the femme fatale stars of Alessandro Michele’s new campaign

Alessandro Michele’s really got the golden age of Hollywood on his mind at the moment. Fresh from debuting a blockbuster campaign that leaped into iconic moments from Stanley Kubrick’s movies, the Italian designer has revealed the face of his latest Gucci Eyewear collection: the one and only Billie Eilish. 

This time around, we’re in the Hollywood Hills, as the singer puts the pedal to the metal and drives round a series of winding roads in a hot pink car. There’s flashes of a blue motor coming close behind her, but is it really there, or is it just in her imagination? Cut to a tense scene as Eilish adjusts her rear view mirror, and a stranger seemingly steps into her car… or was she there all along?

“But who is it?!” we hear you cry, the tension so thick it could be cut with a knife. It’s…………. Billie Eilish! The neo noir femme fatale pulls her campy cat eye shades down her nose, looks across at her passenger, and tells her “I love you”. “I love you,” responds Billie number two, in an enormous, gold-accented sun mask, as the screen fades to black. 

According to the house, the Harley Weir-directed film taps into the idea of automobiles as “symbolic extensions of those who drive them, revealing their intentions, motivations, and personality”. More literally, you can read it as Gucci having a pair of sunglasses for every style going – from the ingénue starlet through to the bonafide movie icon.

Michele is of course no stranger to dipping into the movies for inspo, and has created plenty of cinematic moments of his own during his reign at Gucci – just take his AW18 show, at which models carried baby dragons or their own severed heads down the runway, or his otherworldly Cosmogonie outing earlier this year for example. Eilish, meanwhile, has always been a stan of the house, slipping into countless looks on the red carpet and at her concerts, but this campaign marks her first moment as a certified Gucci girl. 

Click through the gallery above and watch the film below. 

CREDITS Creative director Alessandro Michele, Art direction Lina Kutsovskaya at Be Good Studios, Photographer / director Harley Weir, Stylist Andrew Mukamal, Mak-eup artist Robert Rumsey, Hair stylist Benjamin Mohapi, Manicurist Erin Moffett