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8 By YOOX SS22
Courtesy of 8 By YOOX

8 by YOOX’s SS22 collection is a hymn to being together

The latest offering from the online fashion store's in-house label places emphasis on going out with friends and soaking up the sun

With its SS22 collection, 8 by YOOX is embracing a world that is finally ready to reopen, and celebrating the rediscovered joys of getting together with friends. The vibrant hues, sparkling details, and kaleidoscopic patterns of the clothes are “a hymn to being together”, the label says – appropriate, then, that it staged a sunny picnic for the accompanying campaign.

First launched in 2018, 8 by YOOX is the private label of the online luxury fashion store YOOX, serving up wardrobe staples with a contemporary twist. More specifically, the label takes technology – a facet of the contemporary fashion industry that often remains invisible to the customer, despite its vital role in basically everything that we wear – and places it front and centre in the design process.

Viscose crepe blouse with multicoloured pattern

Viscose crepe blouse with multicoloured pattern

£90.00

A sophisticated, long-sleeve viscose crepe shirt designed with a classic collar and front buttoning. Made in Italy and complete with buttoned cuffs, it stands out for its multicoloured pattern and tie detail at the bottom.

Flip flops

Platform flip flops

£90.00

Liliac flip flops with high platform. This item is 100% soft leather and made in Italy.

Printed High-waist trousers

Printed High-waist trousers

£120.00

These Made-in-Italy crepe trousers with a multicolour pattern are the perfect combination of comfort and sophisticated style. Designed with a wide-leg and high-waist, they feature a zip and hook closure, side pockets and small ruffles at the waist. 

Sustainable sunglasses

Sustainable sunglasses

£55.00

These sunglasses are 100% sustainable thanks to the usage of certified InResst® recycled nylon. They featured an exclusive certified packaging

Bandana printed bomber

Bandana printed bomber

£100.00

This quilted padded bomber jacket is perfect to stand out in the crowd thanks to its iconic bandana style

sunglasses

Sustainable sunglasses

£55.00

These sunglasses are 100% sustainable thanks to the usage of certified InResst® recycled nylon. They featured an exclusive certified packaging

Leather low-top flatform slip-on sneakers

Low top slip-on

£71.00

Slip-on trainers in considered leather have to be the most comfortable and versatile footwear ever. Perfect for every season and every look, from the urban to the traditional. Stretch inserts let you slip them on in a flash. 

What does that mean? Basically, 8 By YOOX’s collections are created using a blend of artificial intelligence and big data analysis, alongside the brand’s own creative flair. The idea is to “tap into the pulse” of its customer base and tailor its collections to their every whim, from the cut of a collar to the height of a heel.

The result, in its eclectic SS22 offering, is a range of pop essentials, mixing clean and classic silhouettes with an explosive colour palette, tropical prints, and a sense of easygoing glamour. In-keeping with the label’s aim to make the most of the world as it opens up again, embroidered denim and patterned shirts feature references to nature, evoking the adventure we’ve all been pining for these last few years.

Elsewhere, athleisure pieces get a laid-back reboot with tie-dye prints, cosy textures, and natural fabrics, while tailored looks are softened up with fluorescent colourways, sitting comfortably alongside slouchy, oversized knitwear in sugary pastel shades. In the sun-drenched SS22 campaign featuring model, activist, and Dazed 100 alum Deba, skater and entrepreneur Boo Johnson, and more, the pair also debuted new 8 by Yoox sunglasses in black, white, and sea green and built in ResST certified recycled nylon. Perfect for hanging out in a heatwave, these sunglasses are available in an extended range of colorways - from toirtoseshell to pastel pink.  

8 by YOOX also designs with sustainability in mind, following a ten-year strategy created by YNAP that lays out principles of sustainability and circularity to be achieved by 2025. 100 per cent of the activewear and swimwear ranges, 96 per cent of the denim, and over 80 per cent of the jersey featured in the SS22 collection already adheres to these guidelines.

Take a look at YOOX’s SS22 collection in more detail in the gallery above, and watch a Deba and Boo Johnson-starring film to celebrate the launch of the SS22 8 by YOOX collection here.