Courtesy of BalenciagaFashion / NewsFashion / NewsAya Nakamura is Balenciaga’s latest musical collaboratorThe voice behind summer banger “Djadja” has joined forces with Demna on a bunch of merch, as well as a Pa Salieu and Pop Smoke-featuring playlistShareLink copied ✔️March 17, 2022March 17, 2022Text Emma Elizabeth Davidson Aya Nakamura x Balenciaga When Demna’s not raging to Rammstein in his studio, seemingly the Georgian designer is as obsessed with French musician Aya Nakamura as the rest of us. How do we know? After tapping the legendary German metallers for a merch collab and specially curated playlist in early 2021, and linking up with RuPaul after that, he’s now joining forces with the “Djadja” singer for his latest drop. This time, Nakamura’s face is plastered across the front of oversized t-shirts, slouchy hoodies, and long-sleeves, with everything finished with Balenciaga logos (obvs). Rounding things off is a silver version of Demna’s in-demand Hourglass bag, onto which the singer has scrawled her signature, which is surely one for the super fans. Speaking of fans, the house has once more enlisted a bunch of Nakamura’s supporters to star in the accompanying campaign. Where Rammstein’s followers were snapped in their bedrooms, many surrounded by merch, this series sees cute kids line up to have photos signed. Check out the collection in the gallery above, and head here to listen to bangers by Pop Smoke, Pa Salieu, A$AP Rocky, and Tems on Nakamura’s Balenciaga playlist. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.Trending10 of the hottest Instagram accounts fusing art, sex and eroticaManaging to (mostly) slip under the radar of Instagram’s notorious censorship rules, these are the flesh-baring accounts you need to followBeautyMusicWhat is UK Poo? The controversial new ‘genre’ making a splash onlineMetaEventWhat Went Down at Facebook Marketplace’s Still Available launch partyLife & CultureHow E-girl influencers are trying to get Gen Z into the militaryLife & Culture‘The bromance is over’: Young American men are turning against TrumpLife & CultureBeing earnest doesn’t make you an interesting artistMusicpetal: The dark, disturbing beauty of Ariana Grande’s new albumArt & PhotographyThe most loved photo stories from July 2026Life & CultureDoes being mean really keep them keen? Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy