via Instagram (@calvinklein)FashionNewsPete Davidson confirms he has a big... CK campaign‘Hope everyone’s horny at home’ the comedian announced on Calvin Klein’s Instagram liveShareLink copied ✔️December 7, 2021FashionNewsTextDaniel Rodgers Ariana Grande, Kate Beckinsale, Kim Kardashian – how has Pete Davidson managed to bag so many eligible women? Could this pale and sickly comedian actually be hot? Is it possible that Davidson is more of a laugh than Kanye West? Impossible. There must be something else in his arsenal… something the internet has been referring to as his…erm… “big dick energy”. It was only a matter of time before Davidson – a sex symbol – should score a massive underwear campaign, then. And sure enough, Calvin Klein came knocking. Last night, the comedian took over the label’s Instagram account, uploading a mirror selfie, swapping out its display picture, jumping on live with fellow misshapen scene kid, Machine Gun Kelly. The duo performed a mock photoshoot, in which they showcased their “mad good poses” and spoke about “fluffing up the boys” and “showing off the goods”. Ever since Raf Simons left Calvin Klein (based in Pete Davidson’s New York) the brand has undergone a sea change strategy, positioning itself firmly within the high street, while tapping short-term creative directors like Heron Preston. It also seems to have swapped out its sexed-up image of Marky Mark, Justin Bieber, and Freddie Ljunberg, for something with even more social currency – humour. “Hope everyone’s horny at home,” Davidson and Kelly joked to the camera, “it’s called BDE, which is insanely embarrassing but it is true.” As of today, Calvin Klein only follows Machine Gun Kelly on Instagram, but has not commented on its next steps, suggesting there is perhaps more memey satire to come. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREZimmermannKindred spirits and psychedelic florals: Zimmermann heads to 70s Sydney ‘We must find joy’: Pamela Anderson on her starring role at Valentino SS26VanmoofDJ Fuckoff’s guide to living, creating and belonging in BerlinOttolinger SS26 is coming for your girlfriends Casablanca SS26 prayed at the altar of HouseMatthieu Blazy blasts into orbit at his first-ever Chanel showCeline SS26 wants you to wear protection Anatomy of a fashion show: Sandra Hüller opened Miu Miu SS26Jean Paul Gaultier SS26: Inside Duran Lantink’s disruptive debutComme des Garçons SS26 was a revolt against ‘perfect’ fashionIn pictures: Chaos reigned at Vivienne Westwood’s Versailles boudoirHide the spoons! Junya Watanabe is rifling through your cutlery drawer