If there’s one thing that Simon Porte Jacquemus excels in, it’s celebrating the finer things in life. A proprietor of Epicurean pleasures, the French designer is an expert in engineering Instagrammable moments, whether that’s dolling out mini-sunscreen bottles ahead of his SS20 show, or making his very own Jacquemus-branded butter.
Across the last week, Simon has been teasing a PINK2 release of lifestyle products. First, it was a pink Jacquemus bike and, now, a CBD drink. Emblazoned with cute little Jacquemus stickers, the beverage is a collaboration with French CBD company Chilled. While there’s no further information about what it entails, we can imagine blissed-out scenes of sun-kissed youth sipping CBD while cycling leisurely through Provençal lavender fields.