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Doug Ordway – “Golden Girls” (1994)
Doug Ordway – “Golden Girls” (1994) © Doug Ordway

Claudia Schiffer on the golden age of 90s supermodel stardom

The icon of 90s glamour talks us through her personal recollections of the decade’s enduring fashion photography and her memories of Kate Moss, Naomi Campbell, and the era’s most memorable supermodels and photographers

In 1990, Linda Evangelista famously claimed: “We don’t wake up for less than $10,000 a day.” The “we” she was referring to was of course “the Big Six” – a group of era-defining supermodels who dominated the fashion landscape of the decade and beyond. 

Alongside Evangelista, this elite club OG 90s model was made up of Claudia Schiffer, Naomi Campbell, Cindy Crawford, Christy Turlington, and Kate Moss. As potent icons of glamour and power, their presence was ubiquitous throughout the 1990s – shooting for the most lauded photographers, dating rock stars and heartthrobs, featuring in the most illustrious fashion magazines, and representing the world’s most exclusive brands.  

Captivate! Fashion Photography from the ’90s is the new book documenting this celebrated era, edited by Claudia Schiffer and published by Prestel and featuring over 150 images – including unseen material from Schiffer’s own archives – accompanied by personal essays from fashion luminaries Carine Roitfeld, Ellen von Unwerth and Christiane Arp, alongside contributions from industry legends such as Anna Wintour, Edward Enninful, Grace Coddington, Donatella Versace, and Valentino Garavani.

Below, Claudia Schiffer takes us through some of the most enduring images from Captivate! and reveals to Dazed in her own words her personal memories associated with each extraordinary photograph – from the moment she realised she’d become famous and her life would never be the same again, to her recollections of the time Kate Moss dyed her hair pink...

Captivate! Fashion Photography from the ’90s by Claudia Schiffer is published by Prestel and available now