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Viktor & Rolf Womenswear S/S10

By wanting to cut back the Dutch duo actually showed a triumph of excess.

We knew we were in for a celebration when the set consisted of a giant globe and the show then opened with Roisin Murphy's familiar vocals as the soundtrack. Murphy was perched on the right of the set wearing a voluminous tulle dress. "The whole world is cutting back and so we decided to cut into tulle ball gown," said Rolf Snoreren. It was a literal reaction to the credit crunch that was rammed into your face with gowns that were precisely cut into so that a hole was drilled right through a giant gown or a cross-section appeared to have been taken out leaving a black core. Any less precise, and the gowns would have been a flop but in the end achieved maximum visual impact that left the crowds in delight.