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Prada L'Eau Ambree

The Italian label having released their first men's fragrance in 2006, is now launching the new campaign shot by Hedi Slimane

With Hedi Slimane shooting the new campaign, Prada Parfums is launching a new image for its first male fragrance, Prada Amber Pour Homme. To coincide with Prada’s advertising for its Spring/Summer 09 Menswear campaign, it features Hedi Slimane’s elegant portraits of Louis and Claude Simonon, the sons of Paul and Tricia Simonon, the bass player and manager of the legendary British punk band, The Clash.

The poetic black and white portraits show fragility and power hanging in the balance, in attempt to capture the brothers in a moment of introspection and reflection. New to modelling, the Simonon brothers bring authenticity and a strong attitude to these campaigns, as well as en emotional and physical connection to each other.

Prada Amber Pour Homme is out now from selected retailers.