Omfg
Do not adjust your set: a Telfar x UGG collab is coming. Posting a video of himself wearing a tight black tee encrusted with a glittering, rhinestoned mash-up of the two labels’ logos, founder Telfar Clemens captioned the clip “COMING 2021: TELFAR x UGG”, and reader, it goes without saying that we are screaming.
Now, the label has also dropped an extremely cute, Ian Isiah-soundtracked ‘day-in-the-life’ video featuring Clemens going about his daily routine: playing with a puppy, heading out to the supermarket, whipping up a meal in the kitchen, and flicking through TV shopping channels (stopping on one peddling his own wares, obvs). As part of UGG’s new FEEL YOU. project, Telfar will release a full collaborative collection, alongside two other London-based designers who are yet to be revealed.
“I find UGG really sexy, a soft kind of rugged,” explains Clemens of the partnership, referencing his own, unofficial homage to UGG’s signature boot, as seen in a number of his label’s collections. “I’ve always been obsessed with a certain kind of ubiquity when something really unique ends up on everybody. What I want to do is get down to the DNA of UGG and see what genes we have in common. To get down to the core of that feeling.”
The news comes soon after it was revealed Telfar’s upcoming collaboration with GAP had been scrapped shortly after the label announced its partnership with YEEZY. With GAP claiming it would be paying Clemens in full for his work, the designer later told the New York Times that he was “glad to be free” of the project, which he called “a vast power imbalance, perpetuated by the narrative of ‘inclusivity’ between establishment brands and independent designers of colour.”
Telfar follows in the footsteps of a series of fellow indie labels including Eckhaus Latta and Y/Project with his upcoming collab, with Glenn Martens joining forces with the brand in 2018 to debut his now infamous thigh-high UGG boots (as worn by Rihanna, obvs).
Head here to read our feature on why the Telfar bag is the most important accessory of the last decade, and check out the film below.
