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supreme chucky aw20 collection
Courtesy of Supreme

Supreme just gave Chucky a fuckboy makeover

But unfortunately in 2020 we’ve seen far too much for him to be even remotely scary tbh

As summer fades and autumn draws closer (honestly, how?) a whole bunch labels are dropping their new season collections, lookbooks, and campaigns. Among them is Supreme, which just revealed its AW20 accessories line. With pinball machines, bricks, hammers, and Oreo cookies among previous releases, this time around sees the label debut a glass fishbowl, a pull out sofa bed, a portable jump starter, and a limited edition Rolex watch. 

Meanwhile, on the more unconventional end of the scale, there’s a tube of Supreme-branded Colgate toothpaste, a red (duh!) lipstick designed in collaboration with iconic MUA and fashion pioneer Pat McGrath, and a box-logo branded Chucky doll, who you might recognise from recently rebooted cult horror movie Child’s Play. Who knew he was a hypebeast?

Brandishing his own Supreme knife (also available as part of this season’s offering FYI), the doll comes replete with his own box declaring that he ‘wants YOU as a best friend’, and while we reckon a few years ago sleeping next to the effigy of a murderous doll that likely haunted many of our childhood nightmares might make even the most hardened Supreme think twice about copping, in the year of our lord 2020 we’ve seen far too much for Chucky to feel even remotely scary. Try harder, we guess?