This field will be mandatoryFashion / NewsFashion / NewsKanye West files to trademark the phrase ‘West Day Ever’The phrase was first used to announce his Yeezy Gap partnershipShareLink copied ✔️July 7, 2020July 7, 2020Text Dazed Digital Kanye West has filed the trademark for the phrase “West Day Ever”, TMZ reports. The paperwork for the trademark was filed on the same day that Kanye first used the phrase, when he announced his 10-year Gap/Yeezy partnership with the hashtag #WESTDAYEVER. He’s since used the hashtag to promote the release of new shoes and new music. The trademark does not make clear what, specifically, this goofy phrase will be used for, but it does state that it will be regulated to clothing and shoes. If approved, the phrase can be used to produce more than 100 different styles of apparel bearing the words. Either way, Kanye has filed more paperwork regarding this phrase than he has for his presidential bid. Despite having publicly announced his bid to run in the 2020 election, he’s not filed any of the relevant paperwork with the Federal Election Commission that will allow him to actually be on the ballot. Kanye West recently released a new track, “Wash Us in the Blood”, reportedly the lead single from his next album. Listen to that below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingWhat Went Down at the inaugural vibeconSpike Jonze on fighting ‘slop’, robotic arms and memory-distilled perfume: Inside the Lower East Side equivalent of Coachella for vibe-coders and the ‘code curious’Life & CultureArt & PhotographyTyrell Hampton’s photos capture the freedom and fantasy of NYC nightsDazed LeagueInside an intimate soccer watch party in New YorkBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyThese photos expose the ‘pain, fear and desire’ of relationshipsDazed LeagueA brief history of Nike’s radical soccer DNAArt & PhotographyIs this what Jean-Michel Basquiat would have wanted? Nike Life & CultureWhat went down at Nike’s mysterious Desire PathBeautyWtf is Bimbo Stoicism? Unpacking the internet’s wildest new beauty trendEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy