This field will be mandatoryFashionNewsFashion / NewsKanye West files to trademark the phrase ‘West Day Ever’The phrase was first used to announce his Yeezy Gap partnershipShareLink copied ✔️July 7, 2020July 7, 2020TextDazed Digital Kanye West has filed the trademark for the phrase “West Day Ever”, TMZ reports. The paperwork for the trademark was filed on the same day that Kanye first used the phrase, when he announced his 10-year Gap/Yeezy partnership with the hashtag #WESTDAYEVER. He’s since used the hashtag to promote the release of new shoes and new music. The trademark does not make clear what, specifically, this goofy phrase will be used for, but it does state that it will be regulated to clothing and shoes. If approved, the phrase can be used to produce more than 100 different styles of apparel bearing the words. Either way, Kanye has filed more paperwork regarding this phrase than he has for his presidential bid. Despite having publicly announced his bid to run in the 2020 election, he’s not filed any of the relevant paperwork with the Federal Election Commission that will allow him to actually be on the ballot. Kanye West recently released a new track, “Wash Us in the Blood”, reportedly the lead single from his next album. Listen to that below. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREHeron Preston: ‘Almost losing your brand, you start to hate everything’Meet Bhavitha Mandava, the history-making, hobbymaxxing Chanel modelThe 2025 Dazed 100 USA list is hereInside Michaela Stark’s provocative, Leigh Bowery-inspired 2026 calendarBlink and you’ll miss ‘em: Dario Vitale’s greatest Versace hitsTimothée and Kylie really need you to know that they’re still togetherMartine Rose: ‘Limits are good, but I like breaking the rules’Kısmet by MilkaKate Moss takes over London for Kısmet by MilkaFrom Lana to Gaga: August Barron curate their ultimate music video nightInside the world of August Barron, fashion’s disruptive design duoIn pictures: Shalom Harlow’s most iconic catwalk momentsSilver Arrows: Fusing fashion with film noir