This field will be mandatoryFashion / NewsFashion / NewsKanye West files to trademark the phrase ‘West Day Ever’The phrase was first used to announce his Yeezy Gap partnershipShareLink copied ✔️July 7, 2020July 7, 2020TextDazed Digital Kanye West has filed the trademark for the phrase “West Day Ever”, TMZ reports. The paperwork for the trademark was filed on the same day that Kanye first used the phrase, when he announced his 10-year Gap/Yeezy partnership with the hashtag #WESTDAYEVER. He’s since used the hashtag to promote the release of new shoes and new music. The trademark does not make clear what, specifically, this goofy phrase will be used for, but it does state that it will be regulated to clothing and shoes. If approved, the phrase can be used to produce more than 100 different styles of apparel bearing the words. Either way, Kanye has filed more paperwork regarding this phrase than he has for his presidential bid. Despite having publicly announced his bid to run in the 2020 election, he’s not filed any of the relevant paperwork with the Federal Election Commission that will allow him to actually be on the ballot. Kanye West recently released a new track, “Wash Us in the Blood”, reportedly the lead single from his next album. Listen to that below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREBuy a copy of Dazed MENA to support relief efforts in LebanonGianni Versace is getting a major retrospective exhibition RIMOWAGeorge Riley unpacks her favourite travel spots for RIMOWA Hat summer! Meet the young milliners taking over London fashionKiko Mizuhara on slowing down, shutting up and touching grassWashing-up gloves have made it out the kitchen Stone Island Marina takes us straight to the source for SS26 Crying in couture: Ellie Misner’s new collection is a beautiful disaster OnMeet the creatives turning up the heat in Lagos with Burna Boy and OnThe biggest fashion collabs you missed in MarchIn pictures: Robbie McIntosh captures the next generation of Champion youthBLACKPINK style file: All of Lisa’s greatest fashion momentsEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy