Following in the footsteps of Keanu Reeves, 90s icon and musician Lenny Kravitz has just been revealed as the face of Saint Laurent’s AW20 campaign, which launches… well, right now obvs. 

Shot in moody black-and-white by who else but Saint Laurent go-to David Sims, Kravitz is seen in a silky shirt, drainpipe jeans, and a slick suit jacket in one photograph, while in a second, he wears a pair of loose-fit trousers and a chic leopard print shirt (Kat Slater could never). Naturally, a classic pair of sunglasses complete each look.

As well as landing on the official Saint Laurent IG page, creative director Anthony Vaccarello also posted an image to his personal account, where Kravitz’s daughter Zoe dropped by to dish out a bunch of clapping emojis. Must be cute to have a dad who doesn’t mortally embarrass you at every turn – but that, we guess, is not a story for here (lol). 

Check out the IG post below.